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January 26th, 2012 Leave a comment Go to comments

Vanilla got a rep for being the lowest common denominator.  You might throw in bland, boring and whatever.  I confess I like vanilla … at least as ice cream goes.   In electronics it is different.  I’m a small step above bland and boring.  I am an outdated programmer with no skills in the brave, new Internet world.  But, I retain a programmer’s mindset and enough knowledge to cobble my way into places that confuse appliance operators.

There isn’t anything wrong with being an appliance operator.  They provided me with an income.  I walked the path between their mind and mine to obtain whatever success I might.  That was a very specific framework.  The Internet has expanded that.  The appliance operator has more options these days than those of my day.  That is a good thing for them.  But, it has brought about new problems.

The commercial world wants appliance operator.  The problem is they want them as strictly vanilla ones.  This means denying them options.  There are simple instructions around the net on tech help sites that allow many to move a step above the bare minimum.  It is a way to stumble to success using the knowledge of other and I have taken advantage of their work too.  It is a good thing.

So, what is the problem?  Well, such capability has a cost.  That cost isn’t to the user.  That cost is to business.  If they can control options, they control cost.  It shows up in their bottom line.   That isn’t a new concept.  Every business uses goods and services to profit and that is right and to the common good.   But, our move from hunter-gathers to advancing technology makes us more and more dependent on a host of goods and services.   We depend on a free and open market to sustain our lives and comfort with the hope that it comes at a cost we can afford.   When supply:demand works, we all prosper.  But, the most profit comes from controlling markets.

Vanilla affects us all.  We aren’t the generalist that our pioneer forbear’s needed to be.  I may have knowledge in a particular area — like technology.  You run an office with skill or council kids or help provided the things that make the world what it is.  There will always be associated areas of weakness that others will  pray on.  But, together there is a collective knowledge well that should control our joint advancement.

Vanilla … on size fits all … whatever, it is a comfortable path that you have a right to wander.  The problem is that business is trying to force you onto their path.  There is that herd instinct that is still with us.

If you recall,  I got a Logitech Revue last fall.  It is an appliance.  It has really brought home the control that the media wants over our lives.


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  1. Very Josie
    January 26th, 2012 at 09:17 | #1

    Vanilla is my fave ice cream flavor.  Pistachio is second.    Thanks for making me think about ice cream!

  2. January 26th, 2012 at 13:59 | #2

    Kind of a vanilla post …  : o P

  3. January 26th, 2012 at 17:55 | #3

    I love just about all flavors, but it’s hard to beat chocolate.

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